As ABM becomes more embedded as an operating system, it starts shaping behavior. What gets measured gets valued, and what becomes automated gets repeated. Over time, that can create a bias toward what ...

Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer profile (ICP) without a pricey martech platform. LinkedIn’s native targeting capabilities let ...

StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials from the four companies said these partnerships ...

Marketing and advertising executives are constantly battling for attention in a saturated digital landscape, especially when attempting to land those coveted high-value B2B accounts. When the C-suite ...

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and ...

At Snowflake, we've seen how our AI tools are transforming outcomes for our customers. From saving 4,000 hours a year on manual email intake to treating more patients in emergency rooms to saving 75% ...

For years, account-based marketing (ABM) was framed as an enterprise-only play — a luxury for companies with six-figure deals and long sales cycles. If you’re a founder or marketing lead at a ...

With the vast majority of B2B marketers suggesting nurturing individual accounts is a strategic priority, AI is increasingly ...

In the evolving world of B2B marketing, two powerhouse strategies have emerged as the leading methodologies for driving lead generation and revenue growth—Account-Based Marketing (ABM) and demand ...

Artificial intelligence (AI) is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter and grow faster. There’s been so much hype around AI’s potential use for ...

Marketing automation capabilities streamline workflow for attracting, nurturing, converting and retaining clients in the digital age Redesigned dashboard allows users to easily manage content and ...