Our blog post when #ABM gets social introduced how ABM marketing teams are connecting with an increasingly socially savvy customer base. Over the last 12 months we’ve seen a variety of new social ...

Vereigen Media’s expanded ABM approach is designed to meet that reality head-on and solve that gap by enabling brands to ...

With the vast majority of B2B marketers suggesting nurturing individual accounts is a strategic priority, AI is increasingly ...

Marketing automation capabilities streamline workflow for attracting, nurturing, converting and retaining clients in the digital age Redesigned dashboard allows users to easily manage content and ...

Prateek Panda is a three-time entrepreneur and marketing leader currently the VP of Marketing at Tonic.ai. Account-based marketing (ABM) has traditionally been a powerful strategy for targeting key ...

For those taking their first tentative steps into ABM, you’d be forgiven for feeling somewhat daunted on where best to start. Andy Bacon is your ABM guide Don’t get me wrong, there’s plenty of ...

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...

As ABM becomes more embedded as an operating system, it starts shaping behavior. What gets measured gets valued, and what becomes automated gets repeated. Over time, that can create a bias toward what ...

Fully 91% of B2B marketers are already using AI for account-based GTM, so we're well past the point of AI adoption being hypothetical. Even so, there's great variance in how it's being used and where ...

At Snowflake, we've seen how our AI tools are transforming outcomes for our customers. From saving 4,000 hours a year on manual email intake to treating more patients in emergency rooms to saving 75% ...

Account-based marketing (ABM) has evolved from a niche tactic for high-value accounts to a strategic growth engine for B2B organizations. However, as marketing leaders look to expand their ABM efforts ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...