At the NRF show in New York, sneakers giant JD Sports became the first retailer to announce a step-change in how customers ...

AirUpThere Technologies’ Huddle provides analytics and discovery tools to help grassroots athletes get noticed.

MIAMI, Oct. 15 (UPI) --Trust is growing in AI technology used by fantasy football players to make weekly lineup decisions, but expert opinions differ on whether enthusiasts will see a fully automated ...

AIM Sports Group unveils AIM+, a new AI-powered ecosystem for youth sports. Discover how this pro-level tech streamlines video, stats, and recruiting today.

Picks and predictions are pouring in for Super Bowl 60. USA TODAY Sports asked Google Gemini AI to weigh in on the game too. Here's the result.

The NIL economy has grown faster than its underlying systems. Athletes monetize across dozens of platforms, brands license ...

New Funding Fuels Fastbreak AI's Expansion Into the $55B Youth Sports Market With Pro-Level AI CHARLOTTE, N.C., Nov. 7, 2025 /PRNewswire/ -- Fastbreak AI, the leading AI-driven sports operations ...

Sports fans around the world can now access a much richer digital viewing experience, thanks to a “game-changing” generation of AI tools. Some of the most iconic brands in tennis, motorsport, golf, ...

The Washington Commanders have entered a multi-year partnership with BigBear.ai. The move strengthens the team’s operations, expands its community presence, and connects the franchise with one of the ...

AIM Sports Group, a leading sports enterprise focused on enhancing youth sports through leagues and national events, sport ...

In our previous article, we explored how AI is reshaping contractual negotiations with athletes, bringing advanced data analytics and predictive modelling into a process once driven largely by ...