Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Why we care. The new features make it easier for marketers to track ...

Pinterest announced in a blog post that it is making its content marketing API available to third-party influencer marketing platforms. This will give marketers and influencers the ability to work ...

TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies ...

OpenAI is making its ChatGPT and Whisper artificial intelligence (AI) solutions available via API, the startup announced. OpenAI claims it’s achieved a 90% cost reduction for ChatGPT since December ...

Postman's State of the API Report 2024 states that companies are increasingly treating APIs as a product and are developing, marketing and monetizing them in a targeted manner. Security aspects often ...

Instagram has introduced a new round of API upgrades that enhance measurement depth, improve publishing flexibility, and streamline collaboration workflows for developers and marketers. The update ...

Stirista today launched the Stirista API Marketing Suite to boost access to data solutions through on-demand integrations and real-time insights. Stirista's API Marketing Suite addresses compatibility ...

Shopify is announcing a number of new APIs for developers at its annual Unite developer conference in San Francisco today, but the new Marketing Events API might be the most interesting, especially ...

Twilio SendGrid Marketing Campaigns is a somewhat simple email and digital marketing solution, but one that's built on a reliable and highly scalable mail transfer agent service infrastructure.