ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

Amidst the current economic downturn, the impact on account-based strategies has become a focal point for businesses striving to sustain revenue growth in these uncertain times. The challenges are ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

David Gasparyan is the founder and president of Phonexa, a turnkey marketing suite for calls, leads, clicks, email, SMS, accounting and more. Today’s volatile economy has resulted in marketers across ...

CEO of Momentum ITSMA & author of An Executives Guide to ABM, helping firms develop, embed and enable Account Based Marketing strategies. Drawing on 279 qualitative interviews from ABM leaders across ...

In the 1990s, B2B companies began to shift their marketing strategies away from a mass marketing approach to a more targeted approach, recognizing that the more specifically they could understand ...

Across the always dynamic and ultra competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions to gain an edge. With ...

Every industry has been affected by the Covid pandemic and its aftermath, but some have faced greater challenges than others. Financial services (finserv) companies have had their fair share of ...

McAfee uses account-based marketing to reach its target list of 788 companies in the Americas it wants to buy its software. McAfee made the switch to a more targeted B2B marketing approach last year.