A data-backed roadmap for social media platform optimization and measurable social media ROI in 2026 Social media ...

— -- Gannett, parent of USA TODAY, said Tuesday that it has acquired Blinq Media, a company that creates social-media advertising campaigns for ad agencies and corporate clients. Terms were not ...

The social media landscape is changing fast — here's how brands can show up, get noticed and stay ahead this year.

Social media advertising is bigger than ever, with global ad spend projected to hit $239 billion in 2025 and $273 billion by 2026. But for marketers, bigger doesn’t necessarily mean better. A new ...

How much power does a social media ad have? A lot more with radio behind it, according to a new study by iHeartMedia’s Critical Mass Insights, revealing how radio advertising significantly influences ...

Nike has emerged as a big winner in the Super Bowl advertising game. The brand's surprise Super Bowl return drove the most social media engagement among the advertisers in Sunday's game, according to ...

Social media marketing encompasses activities like posting text and image updates, videos, and other content that drives audience engagement, as well as running paid social media advertisements. The ...