While the term personalized experiences isn’t new, the scale and speed at which companies must provide their customers with relevant, valuable interactions continues to grow exponentially. And so does ...

Adobe Real-Time Customer Data Platform – used by leading brands including Chipotle, Major League Baseball, ServiceNow, Thermo Fisher Scientific and U.S. Bank – now delivers over 600 billion predictive ...

Adobe ADBE added advanced capabilities to its customer data platform (CDP) named Adobe Real-Time CDP, which is part of Adobe Experience Cloud offerings. Adobe Real-Time CDP is equipped with enriched ...

SAN JOSE, Calif.--(BUSINESS WIRE)--At Adobe Summit – The Digital Experience Conference, Adobe (Nasdaq:ADBE) announced new customers and innovations in Adobe Real-Time Customer Data Platform (CDP).

Adobe Real-Time CDP Collaboration delivers a secure environment for advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven first-party data ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Adobe (Nasdaq:ADBE) today announced innovations for its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to ...

Adobe today unveiled innovations across Adobe Experience Cloud, including the Adobe Real-Time CDP and Adobe Analytics, that help companies across even more industries leverage first-party data as the ...

A new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) will provide advertisers with better insights When you purchase through links on our site, we may earn an ...

Adobe Inc. is updating its Adobe Real-Time Customer Data Platform offering with new capabilities that it says will help customers overcome plans by Google LLC to block third-party cookies. The company ...

Adobe introduced a real-time customer data platform (CDP) collaboration feature for advertisers and publishers on Tuesday that will help them collaborate to find and measure new consumer audiences ...

Enriched customer profiles with commerce, AI-powered targeting, new privacy and security tools and Segment Match accelerate first-party data strategy Major brands using Adobe Real-Time CDP include ...

To fill in the gaps left by third-party data loss, Adobe has added a data collaboration product to its Real-Time CDP that lets advertisers match their data to a partner’s to create lookalike audiences ...