The tobacco harm reduction (THR) movement is at a turning point. As the incoming administration prepares to make significant changes at the Department of Health and Human Services, the nicotine ...

Google Marketing Live 2025 was – no surprise – all about AI. Again. Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This year’s ...

There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn't get these ads to work, and my customer acquisition cost was ...

B2B buyers are increasingly empowered, informed, and decisive, and they have clear preconceptions about the vendors they prefer. 41% of buyers report having a single vendor in mind when they first ...

We’ve updated this guide with information on LinkedIn’s Company Intelligence API. Using LinkedIn personally is very different ...

There is a significant gap in enthusiasm between CMOs and entry-level marketers regarding AI adoption in marketing. While many executives feel confident in AI’s potential, lower-level employees often ...

The search and marketing world never slows down. Last week’s inaugural edition of Semrush’s Marketing Countdown, featuring Search Engine Land, explored how the landscape is rapidly shifting under our ...