The trial, which will run at its Watford location for six months, is a ‘test and learn’ pilot to help the company ‘understand what resonates’ with consumers. “The demand for vegan products is on the ...

A MAJOR UK food brand stocked in the nation’s favourite supermarkets is thought to be disappearing from supermarket shelves.

With Christmas just weeks away, supermarkets are beginning to introduce their Christmas ranges in store. Now, Asda has announced that its Christmas offering for 2022 will include 97 vegan products, ...

January means new year's resolutions and lifestyle challenges galore. In recent years, one of the most popular has been Veganuary – the challenge to go plant-based for the first month of the year.

Asda is launching more than 112 vegan products in 2023 so whether you’re a seasoned vegan or looking to try a vegan diet, the supermarket has you covered. The new OMV! and Plant Based ranges include a ...

UK supermarket Asda has launched a range of plant-based products from ready meals to sides, in a move to provide inexpensive meat alternative options. Under its new ‘Asda Plant Based’ label, the 100% ...

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With more people moving towards a plant-based diet, a new study puts UK supermarket vegan offerings under the microscope. The UK is a global leader in plant-based, with the British market considered ...