Google Ads appears to be testing an automatic assignment of New Customer Value within New Customer Acquisition (NCA) campaigns — and it’s doing so without advertisers’ explicit consent. The change, ...

Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems detect a strong data relationship between the two — giving advertisers access to richer ...

Do you want to immediately raise the blood pressure of the Google Ads practitioner sitting next to you? Say one word: Recommendations. If you’ve spent any time in the Google Ads platform, you’ve seen ...

Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize. Google ...

Google has added a setting for AdSense publishers to pick the positions of their anchor ads. They can pick from up to six different settings depending on top/bottom or side anchor ads. Google wrote, ...