Drivers were promised that modern cars would quietly watch their backs, stepping in only when […] ...

Drivers who bought into advanced driver assistance expected smoother, safer commutes, not heart‑stopping jolts when […] ...

The Digital Revolution Behind the Wheel We shape our tools, and thereafter our tools shape us.”— Marshall McLuhan NEW ...

Driver shutting off the Lane Keep Assist on a RAM 1500 There’s a good chance that your late-model car, truck, or SUV has a handful of Advanced Driver Assistance Systems (ADAS). There’s also a good ...

Rather than aiming to preserve life and limb once in an accident, why not avoid the accident entirely? This safety sentiment, amid a pending futurescape of self-driving cars, is driving modern ...

In recent years, more and more vehicles at all manner of price points have come equipped with an array of advanced driver assistance systems as standard equipment. Studies from the Insurance Institute ...

The Advanced Driver Assistance System (ADAS) market is poised for substantial growth, anticipated to reach $94.94 billion by 2033, up from $35.44 billion in 2025, with a CAGR of 13.11%. This growth is ...

I recently watched a video of a Tesla in the United States navigating a parking lot by itself while its owner sat in the driver’s seat. Other than pushing a button, the owner did nothing. The car ...

Driver assist technology often works great in the lab and in safety tests, but too often it makes drivers crazy, causing them to switch it off, rendering the development and purchase cost wasted. With ...