A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

But for the first time ever, as Ad Age reports, Axe will feature an ad with “no boy-girl interplay whatsoever.” This ad features a conveyor belt of chocolate and gold items which are melted down into ...

Bosses for life aren't used to being down in the polls. So with Russian elections looming, Vladimir Putin and his usually dominant United Russia Party try to get their mojo back the way bro-ish thugs ...

Unilever men’s grooming brand Axe partnered with Dutch DJ and producer Martin Garrix on a new music video “Burn Out,” created in partnership with Axe’s global creative agency 72andSunny Amsterdam, Ad ...

Is it OK to be a virgin? Is it OK to experiment with other guys? Is it OK to be the little spoon in bed? These are just some of the questions that men ask themselves — and Google — when no one is ...

What was Kiefer Sutherland like in high school? A new ad from dude-centric Axe Body Spray invites us to contemplate this tantalizing question, by revealing only that he was just like you in one ...

Few companies blatantly exploit sex appeal for financial gain as much as AXE male scent products. Sure, almost every advertisement in history has employed some degree of sexual innuendo, but AXE ...

The New York Times reports that Axe, after years of telling teenage boys that they can turn women into sex-crazed sluts by dousing themselves in body spray, is now releasing a scent for women. Axe ...