Reuters reports that Realme is being integrated into Oppo as a sub-brand, bringing the two BBK-owned smartphone makers closer operationally as part of a cost-focused restructuring move ...
The Pioneer on MSN
BBK nurtures brands, vanishes
India, Jan. 9 -- For decades, B-schools formulated brand strategies such as co-branding, single-identity, and multi-branding. Each one had its pros and cons, some succeeded, some failed. One of the ...
Android Authority has obtained exclusive photos of the first laptop from BBK Electronics — the parent company of OnePlus, OPPO, and others. The laptop will feature a 3:2 aspect ratio screen and a ...
The move is expected to strengthen internal collaboration between Oppo, Realme and fellow sub-brand OnePlus. The latest restructuring inside the ranks ...
It seems like BBK Electronics plans to invest almost $1.5 billion in OnePlus over the next 3 years. OPPO is mentioned as the investor in the report, but BBK Electronics does own both OPPO and OnePlus, ...
Chinese smartphone brand Realme has announced that it will be integrated into Oppo as a sub-brand, as part of a move aimed at pooling resources and reducing costs. The integration brings Realme closer ...
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