The new BMW roundel debuted on the iX3 EV SUV, and it'll be introduced on other models starting next month.

BMW has subtly updated its iconic logo, first introduced on the 2027 iX3 EV SUV, as part of its Neue Klasse design language ...

Add Yahoo as a preferred source to see more of our stories on Google. The BMW logo on the Bavarian flag. The BMW logo is one of the best car logos, and certainly one of the most recognised. But it's ...

The new BMW logo was hidden in plain sight for a while, and now it will be rolled out on all cars along with a new M performance logo.

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

BMW is rolling out an updated version of its iconic logo across all new models from February 2026. The refreshed badge was first seen last year on the BMW iX3 electric SUV.

BMW's new logo debuted on the iX3, but this year it makes its way to every model.