Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

This article first appeared on GeeMee's own blog. Machine learning (ML) and artificial intelligence (AI) technologies have rapidly become the core driving forces behind in-app mobile advertising ...

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...