Snoop Dogg and Martha Stewart are lighting up fans’ lives with a new collection from BIC that combines functionality and style. If you’ve ever imagined hanging out with the unlikely besties, you can ...

The unlikely but completely organic connection between Martha Stewart and Snoop Dogg has defied expectations and remains a fruitful partnership. The pair are now entering into a new partnership with ...

Martha Stewart is partnering up with her friend-turned-business partner Snoop Dogg once more—this time, on a collection of BIC EZ Reach lighters, to help you light candles, fireplaces...and so much ...

Today, BIC EZ Reach Lighters, in collaboration with cultural and culinary icons Snoop Dogg and Martha Stewart, introduced the Best Buds Bags, a limited-edition duo of functional fashion accessories ...

We bet if you were to reach into your pockets right now, some of y'all gonna find a BIC lighter. For years, sh*t, for many years now, BIC has been our go to lighter of choice. Which reminds us, we ...