This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. The so-called upfront market, when the majority of commercials for the ...

Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical decision-making moments. At the forefront of this transformation is RMIQ, an ...

For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for consumer attention in an ...

Ad networks are one of the best ways for content creators to monetize their content. Here are the best ad networks to choose from in 2024. In case you were in any doubt, we are now living in the ...

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it ...

This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...

Microsoft has rolled out a new product, Microsoft Advertising Network for retailers, designed to help retailers quickly launch their own — or enhance their existing — retail media networks, according ...

Retail media networks are expected to be a significant source of growth and opportunity for platforms and retailers in 2023. According to eMarketer, 40.7% of China’s digital ad spending in 2022 went ...