When purchasing a bottle of wine, are you more likely to go for the tannins inside the bottle or the stunning visuals that decorate the label? Traditionally, you're supposed to buy wine based on taste ...

What makes a whisky bottle popular? The obvious answer is the quality of the liquid within. Another answer is the story behind the whisky, and how it came to be. However, the above points need to be ...

In a crowded bar where customers seldom have the chance to see the carton or hold the bottle close, it helps to convey something about the brand story in the design of the bottle. (Image credit: Clam ...