Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In today’s competitive market, companies are constantly ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Summit Ghimire Social ...

Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target ...

In today’s competitive world, a particular product can gather bigger market share for itself only if it has something known as brand recognition. After all, why would one customer prefer a particular ...

Madison Avenue may finally have found a way to estimate what a brand’s appearance in a Hollywood film or television show is worth. Brand Advisors, a new entity formed in part by independent finance ...

In boardrooms and HR strategy sessions alike, leaders increasingly view “employee experience” (EX) not as a soft, feel-good ...

Healthcare leaders tend to be very internally focused and for all the right reasons. But even when we’re doing very well performance-wise—with all the right metrics moving in the right direction—we ...

As the economic downturn stalls NASCAR’s success, several restaurant companies are re-thinking their sponsorship deals with the league. Amid projected declines in attendance and TV ratings, and ...