British Airways is unveiling its latest TV advert and brand campaign as part of its “A British Original” positioning, celebrating the important journeys in life that help shape a customer’s future.

The timing couldn't be more inappropriate. Pictured is the British Airways ad that includes the caption, "Escape the commute and discover the Indian Ocean." @alz/zlz/Reddit March 27, 2014 -- While the ...

This striking new ad for British Airways takes a look back at the pioneers of flight in order to emphasise the airline's heritage. It's slickly constructed but has the feel of a piece of communication ...

British Airways and Time Out have collaborated to produce a themed editorial issue designed to showcase the airline’s routes to the US cities of Austin, San Francisco, Boston and Philadelphia. The ...

Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships. A vast out-of-home campaign for British Airways by London agency Uncommon flew off with ...

The appointment covers the airline’s media platforms in planes and airport lounges, including print, TV, radio and ambient media. The deal covers nine markets: Hong Kong, China, Macau, Taiwan, ...