Metal spoon in a pile of multicolored cereal hoops - itor/Shutterstock As far as affordable dupes go, Aldi has a great track record for success. The grocery giant's cereal aisle, which is where you'll ...

Supermarket shelves are stocked with new flavors of favorite, iconic food products. The cereal aisle is especially adorned with boxes of original and unique varieties of America’s breakfast staple.

Yucky Children Charmer, Cereal Killer, Cap’n Corn Starch and Kill Frog’s Sugar Smack are snuggled into the breakfast options. On the next aisle over, the chubby Morton salt girl is trailing toward ...

Ferrero’s $3.1 billion takeover of WK Kellogg (K) marks its boldest expansion into the U.S. breakfast market, offering Ferrero Rocher owner shelf space for iconic cereals like Froot Loops, Frosted ...

Once a highlight of childhood grocery trips, the cereal aisle has become a place where fun mascots and sugar have been replaced by math and Cheerios. The cereal aisle once felt like the most exciting ...