The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

Embracing artificial intelligence can help student-athletes stay on top of their busy lives and optimize their performance on the field. College athletics have always been big business, but the influx ...

As the 2025 calendar year rounds out, CNBC has ranked the top-25 college athletic programs by valuation. Texas has skyrocketed to the No. 1 spot, worth $1.48 billion. This number is 16% more than it ...

AMARILLO, Texas (KAMR/KCIT) — A new athletic performance facility is giving local athletes and fitness enthusiasts a place to take their training to the next level. Athletic Republic opened its doors ...