I left the Color Factory on a recent Thursday morning with the following: a blue plastic ball, a stranger’s sketch of my face, an azure notecard reading “eyes of Jake Gyllenhaal,” an orange pencil ...

Autumn brings some of the beautiful colors in nature with its crispy red leaves and bright orange pumpkins, so it's no surprise that Color Factory is going all out for the season as well. The Soho ...

A new kind of haunted experience is coming to Chicago this fall. Color Factory, the immersive art experience, will soon unveil its latest creation: Haunted Hues. Stream NBC 5 for free, 24/7, wherever ...

On August 20, Color Factory, a collaborative interactive exhibit that celebrates color and creativity, debuted 16 vibrant pop-up installations in its gigantic 20,000 square foot space in SoHo’s Hudson ...

In case you weren't already aware of the lore of The Color Factory (perhaps you took an Insta cleanse?), the first version of the exhibit was only meant to last a month; it ended up being so popular ...

Everyone loves a splash of color. In fact, last year Psychology Today reported that color is an important stimulus for the brain, and can enhance mood and memory, lower blood pressure, and more. But ...

The interactive exhibition Color Factory, known for its photogenic displays and massive ball pits, is opening its third permanent location, inside Chicago’s Willis Tower. Longtime Color Factory fans ...