Even if you’re just thinking about changing a behavior, you’ve taken a vital step, according to the Stages of Change model. Share on Pinterest Change can be hard — especially if you want to change a ...
In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...
Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback