The actress' brother, who is in the U.S. Air Force, referenced the ad while sharing a career milestone Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in ...

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or ...

President Trump on Monday weighed in on the recent controversial ad campaign with actor Sydney Sweeney for American Eagle, arguing the success of it is a sign that being “woke is for losers.” “Sydney ...

Shares of American Eagle Outfitters spiked 34% Thursday after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent quarter.

Clothing retailer American Eagle is thrilled with the results of its "Sydney Sweeney has great jeans" marketing campaign - which became part of the national political conversation - and says it's ...

Syndey Sweeney declared she is “against hate” nearly four months after her American Eagle ad was likened to “Nazi propaganda.” “I was honestly surprised by the reaction,” she told People of the ad, ...

Sydney Sweeney addressed criticism of her American Eagle denim campaign. The 'Euphoria' star insisted she's frightened of 'needles,' which also puts her off. The campaign, released July 23 and titled ...

Her jeans are blue and her lips are sealed. Sydney Sweeney preemptively shut down questions about her controversial American Eagle ad ahead of her appearance at the Toronto International Film Festival ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress ...

The actress' brother, who is in the U.S. Air Force, referenced the ad while sharing a career milestone Critics of the campaign claimed the ad is racially charged and hints at eugenics Sydney Sweeney's ...