Modern computers offer a wealth of multimedia capabilities, but few people have the tools - and the desk space - to tap into them for much more than playing audio files. Creative is tackling the space ...

If nothing else, the agency proved to the industry that DM can be creative. It also proved to clients that DM can be effective. However, there's a long way to go before the industry finds its place ...

Direct marketing has had a good week. Evidence suggests marketers are shifting larger chunks of their budget to direct channels. Now that more eyes are on DM the pressure is on to make sure that it is ...