Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

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In the retail ecosystem, securing and cultivating customer loyalty is not just a strategy; it's a vital lifeblood for sustained growth. With the cost of acquiring new customers outstripping the ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

If one cares most about extracting outsized value, AAdvantage is likely the best way to capture this upside. If you are a ...

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

If customers thought “that loyalty data were being consumed for that purpose, they would opt out of loyalty,” said Brierley ...