A manufacturing plant produces more than just goods. It’s also a data factory. Every asset, product, process and system on the plant floor creates and contributes to a staggering volume of data. One ...

These are dark days for trust. Darkest of all for marketers and advertisers. Only 3% of people trust marketing and advertising, the lowest of any industry or practice, and that trust is falling ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...