The importance of survivorship, known as the "Golden Record" in data terms, is quite often overlooked in the quest for clean and effective customer data. Yet this final step in the record matching and ...

Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured. Organizations struggle to maintain good data quality, especially as ...

SQL is neither the fastest nor the most elegant way to talk to databases, but it is the best way we have. Here’s why Today, Structured Query Language is the standard means of manipulating and querying ...

Data quality refers to the accuracy, completeness and consistency of the information in an enterprise database. Discover the top 10 benefits of having data quality in your organization. Image: ...