The demand funnel, also known as the marketing funnel, can be a difficult concept to apply to strategic marketing efforts in the multifamily industry. But as challenging as it may be, mastery of the ...

The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel on top feeding an inverted “customer management” funnel below, according to David ...

The Captora marketing platform is designed to target and launch top-of-funnel campaigns at scale, while also enhancing campaigns across search, advertising and social channels. The platform comes with ...