For years brand marketers have used product sampling to introduce new products and solicit consumer feedback. That technique remains viable, but has advanced with the explosion of digital solutions.

KANSAS CITY — Entrepreneurs have awaited the return of in-store sampling, long regarded as a valuable tool for driving brand awareness and reaching new consumers. But over the past year as the ...

Over the years, I've encountered many engineers (a majority in fact) who are still puzzled by the subtleties of sampling. Even though they may know some mathematical basics, or have some idea of how ...

Heineken is hoping more people will taste its beer through a digital sampling campaign that prompts consumers to redeem a coupon on their phone for a free drink. The brand will use Facebook and ...

Requirements for different types of sample rates. Conversion techniques for these different sample rates. Synchronous and asynchronous sample-rate conversion. This article starts with an overview of ...