Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

Disney has sold out ad inventory for Sunday's 97th Oscars telecast on ABC, Hulu and Disney+. The current rate for a 30-second spot during the 2025 telecast ranges between $1.7 million and $2.3 million ...

Add Yahoo as a preferred source to see more of our stories on Google. The Oscars haven’t sold out yet, but Disney is moving closer to that milestone. “We are definitely pacing ahead of where we were ...

Good morning! OpenAI CFO Sarah Friar opposes Elon Musk, outgoing Small Business Administration leader reflects on her four years, and Disney's advertising boss got to the top by raising her hand. - ...

One common complaint about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they're ...

Disney offices this week were perhaps one of the happiest places on earth. The media giant saw revenue increase 7% year over year to $23.6 billion in fiscal Q2, per an earnings report. Operating ...

Disney Advertising says its biddable and programmatic ad inventory is now available globally -- across Canada, Latin America and select European regions, respectively. To do some of this, Disney ...

On Tuesday, ESPN will debut its new direct-to-consumer streaming service during Disney’s Upfront. The platform, aptly dubbed ESPN, will offer consumers the company’s flagship linear networks as part ...