What we get wrong about dopamine

Sometimes dubbed the 'pleasure chemical', dopamine is often wildly misunderstood. Nikolay Kukushkin delves into what the much ...
Soy Nómada on MSN

Inside the 'dopamine loop': Why we can't stop scrolling and shopping (and how to break the cycle)

The “dopamine loop” fuels endless scrolling and online shopping by triggering brain chemistry, but simple strategies can help ...
Real Simple on MSN

6 hobbies that naturally boost dopamine—and your mood, according to psychologists

These feel-good activities aren’t just fun—they also support brain health and emotional well-being.
Onlymyhealth on MSN

This Dopamine-boosting Morning Routine Is All You Need For The New Year

Picture this: you wake up in the morning and feel like you own the world. You are full of energy and positivity. And you ...

Dopamine under control: Precision regulation of inhibition shapes learning, memory and mental health

For decades, dopamine has been celebrated in neuroscience as the quintessential "reward molecule"—a chemical herald of pleasure, motivation, and reinforcement. In popular understanding, higher ...

British Berry Growers launches ‘Dopamine at Dawn’ winter breakfast campaign

New Peroni Nastro Azzurro winter ad campaign launches, marking its first ever global festive campaign since the brand’s ...