Let’s start a simple crusade that will benefit us all. The crusade is to get companies using e-mail for marketing to properly use double opt-in. We will cure them of their ignorance by embarrassing ...

A double opt-in process can help brands protect their sender reputation and email deliverability. Here are four ways to maximize double confirmations for email.

MailChimp has clarified its policy regarding opt-in to email lists. The email service firm said last week that it is rolling out a single opt-in for new lists and some old ones, as it says many of its ...