When Autodesk transitioned into a subscription-only software company a few years ago, it was not just about changing its business model. The move also required the design and engineering software firm ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. In today’s retail environment, consumers expect more than ...

In today’s competitive business landscape, entrepreneurs constantly seek ways to enhance customer experience to drive business loyalty. Understanding and prioritizing customer needs is paramount to ...

Anna Convery-Pelletier is CMO at Jumio, a provider of automated, AI-driven identity verification, risk assessment and compliance solutions. In today’s competitive landscape, where every interaction ...

Whereas large language models (LLMs) attracted consumers well before enterprise users, SaaS platforms are driving the use of embedded AI agents to improve employee experience and productivity. AI ...

Abbott and Alderson first introduced the concept of customer experience in the 1950s, and since then, many numerous models, articles and numerous scientific titles have been published. Creating a ...

You may not have realized this, but we’ve all experienced gamified customer experiences. Whether you log in daily to Duolingo to keep your language learning streak ...

Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle seat on a long flight, the excitement of waiting hours to taste a special meal, the ...