Faction Skis has released a limited-edition graphic celebrating one of their most successful and loved skiers—Eileen Gu. Gu, who has been with the brand since she was just 16 years old, is no stranger ...

Eileen Gu will be representing China in the 2026 Winter Olympics, having already won two gold medals and one silver at the 2022 Games. She began skiing when she was a small child and before she had ...

Forbes contributors publish independent expert analyses and insights. I cover founders, brands and trends across various industries Filmed in New York City the week her Sports Illustrated Swimsuit ...

Eileen Gu has landed another magazine cover, and this time it transcends skiing or high fashion.

The Prodigy 1 Gu is available in a 158cm, 164cm, or 171cm size. The Studio 0 is Eileen's go-to ski, as it's a higher-performance ski designed specifically for halfpipe. An 83mm waist width and ...