In today's rapidly evolving business landscape, understanding customer behavior patterns and preferences has become more critical than ever before. With the advent of digital technologies, customers ...

Profit doesn’t begin with a business plan. It begins with behavior. Just as culture emerges from how people interact each day, profit reflects the accumulated patterns of those interactions. Leaders ...

When it comes to understanding differing human behaviors about those around us, we often turn to popular indicators like Myers-Briggs Type, the Big 5, or Enneagrams as frameworks. These personality ...

Scientists have developed a new AI algorithm that can separate brain patterns related to a particular behavior. This work promises to improve brain-computer interfaces and aid with the discovery of ...

Alcohol use disorder (AUD) is among the most widespread substance use disorders (SUDs) worldwide, characterized by an impaired ability to control the intake of alcohol. For many years, psychologists ...

Maryam Shanechi, the Sawchuk Chair in Electrical and Computer Engineering and founding director of the USC Center for Neurotechnology, and her team have developed a new AI algorithm that can separate ...