Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

Keep in mind the space you’re working with to avoid overcrowding as well as your invitee’s plans for the day. “Many friends tend to jump from place to place, so focus on those who will be there when ...

The foodie revolution has done great things for our collective palates. We expect—and receive—better food, better service, and more innovation than ever in restaurants these days. And, jokes about ...

All event planners want their events to be successful. The reasons are many: to please the client, be the talk (or envy) of the town, to win new business, to win awards, to motivate staff, and so on.

Here's what planners and hotel staff can do to make sure they are on the same page during the planning and execution of a meeting.

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

Prost! (That's 'Cheers!' in German.) Oktoberfest is a 16-day celebration in Munich, Germany, that runs from late September to early October. Each year, more than six million people attend, making it ...

While the holidays are a magical, albeit hectic, time to connect and celebrate with your community, pushing to meet your end-of-year goals can feel overwhelming—especially if your company get-together ...

In honor of National Proposal Day, Blum — who has worked with LeBron James, Nate Berkus and Jeremiah Brent — dishes out her advice for popping the question When it comes to proposing to your ...

When Bill Beers first came to South Florida in 1979, you could get a “really beautiful” 5-foot-tall gladiolus from a nursery west of Military Trail, and some of the estates on the island still had ...

As if being an event organizer isn’t challenging enough, the COVID-19 pandemic happened. The event management industry is one of the countless other businesses heavily impacted by the global pandemic.