Planning a promotion event is a lot like planning a dinner party: it's smart to expect people to eat and drink twice as much as you think and to expect the unexpected. Sound like fun? It can be, ...

Kevin is uniquely positioned to understand the relationship and the work involved from both sides; he’s an experienced celebrity endorser and is the co-founder (with his wife, Delana) of KHI ...

The goal of promotions of any kind is to create brand awareness and reach out to as many potential customers as possible. Promotion and marketing involves a lot of activities and strategies. You could ...

A nonprofit event requires a thorough promotional plan to help attract both attendees and volunteers. You'll need creativity and an eye for frugal marketing tactics to succeed. As most nonprofit ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Historically, annual trade shows and conferences have allowed people to come together to ...