Despite Google’s clear focus on using Fitbit to bolster its Wear OS platform, the company isn’t stopping Fitbit from launching its own new hardware. Following the launch of the Fitbit Luxe fitness ...

We reviewed the best Fitbits to help you meet your 2026 fitness goals and budget, including models with basic tracking and ...

Fitbit has made the Charge 5 official, complete with a brand-new, full-color OLED display, a slimmer design, and exciting new features. This is the first Fitbit tracker to feature a color OLED display ...

Fitbit may have been one of the first companies to adopt the smartwatch when the concept was still in its infancy, but ever since the rise of devices like the Apple Watch, the company has largely ...

At the end of last month, the Charge 5 went on sale as Fitbit’s first tracker to feature an always-on display mode. Fitbit is now adding an AOD to the Luxe through a firmware update. The Fitbit Luxe ...

Last year, US smart wearable device manufacturer Fitbit launched the Fitbit Versa smartwatch and it turned out to be a hit. The company has now launched a second-generation model known as Fitbit Versa ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. People really love their Fitbits. This is evidenced by sales numbers alone: Fitbit sells more ...

Shares of Fitbit gained 9.5% as investors parsed through the implications of the strong results reported by one of the company's peers. Fossil Group stock soared 80% following the company's quarterly ...

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Following image leaks of two new Fitbit fitness trackers, the company today officially announced the Fitbit Charge 2 and Fitbit Flex 2. In addition, the Fitbit Blaze and Fitbit Alta wearables will ...

It may not be as high powered as the Apple Watch, but the Fitbit Versa 2 expertly shows how less can often mean more. The design tweaks are perfect, Alexa is a great addition and the activity tracking ...