In what some industry experts see as a Hail Mary ahead of May 3 — the day President Donald Trump is expected to implement 25% tariffs on all auto parts imported into the United States — Ford Motor Co.

Ford rolled out a new ad campaign on Wednesday, marking the first global unification of its brand in decades. CMO Lisa Materazzo told CNBC that the campaign, titled "Ready, Set, Ford," focuses on the ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching 'Ready, Set, Ford' ...