A deal between the U.S. and China over the ownership of TikTok includes new stipulations over who controls the social media company's algorithm, a closely guarded secret which has proved to be a major ...

Forbes contributors publish independent expert analyses and insights. Anisha Sircar is a journalist covering tech, finance and society. A preliminary TikTok deal proposes U.S. investors own 80% of its ...

TikTok engages more than 170 million Americans with its endless scroll and viral content, but as a potential sale for the popular platform nears, experts are concerned about the future of the app's ...

McDonald’s paid a marketing agency to make an AI Christmas ad — and the result looks like something a bored teenager would generate during lunch break. But the worst part isn’t the ad. It’s the people ...

The content recommendation algorithm that powers the online short video platform TikTok has once again come under the ...