No. 2 cereal maker General Mills last week rolled out its 11th variation on Cheerios, a new fruit-flavored sugary version called Fruity Cheerios. General Mills says the new cereal has "25 percent less ...
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The company noted that in a national survey 88% of adults with children under 12 said that their children eat cold cereal, with 72% of those kids are looking for a cereal that is fruit-flavoured.
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