You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones. But now, there's a fresh cohort on the block: Gen Alpha. Born from ...

Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

Generation Alpha was born into chaos—climate anxiety, AI everything, and a social media landscape that’s both playground and battlefield. They don’t remember a world without screens or a time before ...

If you’ve been teaching for a while, you’ve probably noticed how your learners are no longer the same. Their habits, focus, and expectations have shifted. What worked a decade ago — worksheets, long ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Here is a common quandary, whether in the family, at work, with organizations, and even within government. How do all generations manage to work together to accomplish things or to become appreciative ...

Stantec Principal Amy Holzle explores how Generation Alpha will reshape higher education design, from inclusive spaces to tech-driven learning. The Arcadia Flats study lounge at Western Michigan ...

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from their ...

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of age ...

As digital natives, Gen Z consumers are easily influenced by social media and often take a tech-savvy approach to discovering and buying from stores and brands that match their value and offer savings ...

Generation Alpha’s internet lingo is mutating faster than teachers, parents and AI models can keep up – potentially exposing youngsters to bullying and grooming that trusted adults and AI-based safety ...