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This article was written by the Bloomberg Enterprise Investment Research Data team: Sundeep Agrawal, Maris Serzans, and Jerome Barkate. Amid an increasingly volatile macroeconomic climate shaped by ...

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...