Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...

Fusion ProGlide Blades, Gillette’s most advanced razor blade technology, helping men achieve incredible closeness and comfort. A Braun-Engineered Power Trimmer with three slim combs that maneuver ...

Gillette not only capitalized on male grooming trends; they conquered them by putting three key 21st-century branding success secrets to action. In the last year alone, sales of men’s grooming ...

What's a good shave worth to you? Procter & Gamble bets that it's a lot. On Tuesday morning, its Gillette unit announced a newfangled, swiveling ball-hinge razor, which — starting at $11.49 — will be ...

When you want a clean, consistently smooth and nick-free shave, you need a good, sharp, and reliable razor to do the job. Last week we asked you which razors you thought were the best, and then we ...

Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but ...

Procter & Gamble is to launch a new version of its Gillette Fusion ProGlide razor next year - and is also exploring whether British men would buy a razor to shave their body hair. The Fusion ProGlide ...