Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

TikTok suffers the worst from under-reporting on Google Analytics, with 22 times less credit on the platform than it deserves, according to new research. Fospha analysis shows that channels like ...

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...