Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also "include your first-party consented, hashed customer data, and your tag-based user ...

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the ...

Customer Match lists will be leveraged more within Google Ads, according to an email sent to advertisers this week. These lists will soon be eligible to be used within an account to help aid Smart ...

This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said ...

Brands and publishers can add one more first-party data item to their cookieless testing to-do list. Google built a clean-room-style add-on so brands and publishers with their own customer email lists ...

LONDON, December 10, 2025--(BUSINESS WIRE)--Audiencerate, an international technology company specializing in data activation solutions and platforms within the AdTech and MarTech sectors, has been ...