The rate of pet adoption in the U.S. has slowed in recent years, but the broad industry of pet products and services is nonetheless strong, supported by a remarkably indefatigable market of owners ...

It’s hard to pinpoint when it started, but sometime in the last decade, people started to notice a shift in how brands were behaving online. There were never any rules about what kind of tone a brand ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Petco is once again leaning into the pet humanization trend ...

Twitter wants you to remember that there are actual people on the other side of your replies. The company began testing a new feature, dubbed humanization prompts, on Thursday with the goal of ...

Pets not only make good companions, they make good bucks, too. In 2020, Americans spent more than $100 billion on their furry friends for the first time ever, and that trend is expected to keep ...

With the data revolution accelerating, marketers confront a complex environment where data-fueled opportunities coexist alongside mounting apprehensions surrounding privacy and consumer dominance. As ...

Technology’s purpose has always been to increase productivity. If we look back in history, new tools are not exactly the easiest to handle but people capitalize on them with sweat and time in order to ...