Retail TouchPoints

Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

The 570-store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platform’s Carrot Ads solution. This new integration will give Hy-Vee RedMedia access ...
Retail TouchPoints

Hy-Vee First to Host New Closed-Loop Measurement Tool for In-Store Ads

Midwestern grocery chain Hy-Vee will be the launch partner for Grocery TV’s new closed-loop measurement solution for in-store retail media. Designed to tie sales data directly to campaign impressions ...
Chief Marketer

Hy-Vee CMO Kathryn Mazza on maximizing results from the grocer’s new retail media network — and what’s next, in this Q&A

Mazza, Hy-Vee’s chief marketing officer and president of its retail media network, sits down with Multichannel Marketer to discuss how the grocer leverages its network of 10,000 in-store screens and ...